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• Kia ora
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• Talofa
• 你好
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• Olá
• Bonjour
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• Përshëndetje
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• Olá
• Bonjour
• Hola
• 你好
• Përshëndetje
On-demand, expert marketing leadership for ambitious businesses ready to drive more revenue and customer love - without the cost of a full-time hire.
Strategic Brand & Marketing Leadership
Tāmaki Makaurau
Why you need a fractional marketing leader
This isn't your typical marketing consultancy. I provide the senior strategic thinking and hands-on execution you need to build a powerful marketing engine. It's the smarter, more flexible way to get commercial results, fast.
Marketing Leadership
Get a clear go-to-market plan, brand strategy, and growth roadmap. I'll manage your team, agencies, and KPIs to ensure we hit our goals.
Marketing Leadership
Get a clear go-to-market plan, brand strategy, and growth roadmap. I'll manage your team, agencies, and KPIs to ensure we hit our goals.
Marketing Leadership
Get a clear go-to-market plan, brand strategy, and growth roadmap. I'll manage your team, agencies, and KPIs to ensure we hit our goals.
Acquisition and Demand Generation
Drive high-quality pipeline, brand awareness and conversions with full-funnel marketing.
Acquisition and Demand Generation
Drive high-quality pipeline, brand awareness and conversions with full-funnel marketing.
Acquisition and Demand Generation
Drive high-quality pipeline, brand awareness and conversions with full-funnel marketing.
Long Term Brand Growth
Create a world that captures the essence of your business. I'll help you refine your messaging and brand identity to build lasting connections.
Long Term Brand Growth
Create a world that captures the essence of your business. I'll help you refine your messaging and brand identity to build lasting connections.
Long Term Brand Growth
Create a world that captures the essence of your business. I'll help you refine your messaging and brand identity to build lasting connections.
Retention
Increase engagement, product adoption, and stop customers lapsing. Using CRM automation, we can nurture your existing customer base for increased revenue.
Retention
Increase engagement, product adoption, and stop customers lapsing. Using CRM automation, we can nurture your existing customer base for increased revenue.
Retention
Increase engagement, product adoption, and stop customers lapsing. Using CRM automation, we can nurture your existing customer base for increased revenue.
How it works
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How it works
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1. Discovery
We start with a focused audit to uncover your growth drivers.
2. Direction
We translate insight into a focused, aligned strategy with clear priorities.
3. Action
We execute and optimise campaigns to drive consistent results.
4. Refine
We double down on what works and refine what doesn’t to sustain long-term growth.
1. Discovery
We start with a focused audit to uncover your growth drivers.
2. Direction
We translate insight into a focused, aligned strategy with clear priorities.
3. Action
We execute and optimise campaigns to drive consistent results.
4. Refine
We double down on what works and refine what doesn’t to sustain long-term growth.
1. Discovery
We start with a focused audit to uncover your growth drivers.
2. Direction
We translate insight into a focused, aligned strategy with clear priorities.
3. Action
We execute and optimise campaigns to drive consistent results.
4. Refine
We double down on what works and refine what doesn’t to sustain long-term growth.
Meet Katie, your B2C and B2B expert
Whether your customer is a consumer or a corporation, the goal is the same: to forge a real connection and drive action.
FAQ.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
If you’re experiencing stagnant growth, inconsistent marketing execution, or uncertainty about what levers to pull next — that’s usually the signal. A fractional marketing leader brings clarity, structure and accountability to your strategy and channels, so your brand can scale with confidence.
I step into your business as a senior member of your team — leading marketing strategy, managing execution, and driving results without the full-time salary cost. You get brand direction, digital performance oversight and team alignment, all focused on growth.
Agencies deliver outputs. I own the outcomes. That means leadership, decision-making and strategic direction — not just tasks. I also manage agencies if you have them, making sure every dollar and deliverable drives commercial value.
I track full-funnel metrics aligned to business goals: Revenue + pipeline growth Cost of acquisition / efficiency improvements Brand reach + engagement Retention and customer lifetime value Clear KPIs. Regular reporting. Transparent performance.
Quick wins can land in weeks — like improving targeting or refining messaging. Broader brand and demand growth typically compounds over 3–6 months as we scale what’s working and optimise the rest.
Yes. I’ve led marketing for both models, and often brands are actually a hybrid. I tailor the approach to your product, market and buyer journey — not a one-size-fits-all playbook.
Technology is where I can drive the biggest impact — but I also support purpose-driven consumer brands, especially those scaling digitally or globally. If your product solves real problems, we’ll work well together.
Whether you have zero marketers or an existing team, I plug in where the gaps are. I can lead, coach, or help you make your first key marketing hire when you’re ready.
If you’re experiencing stagnant growth, inconsistent marketing execution, or uncertainty about what levers to pull next — that’s usually the signal. A fractional marketing leader brings clarity, structure and accountability to your strategy and channels, so your brand can scale with confidence.
I step into your business as a senior member of your team — leading marketing strategy, managing execution, and driving results without the full-time salary cost. You get brand direction, digital performance oversight and team alignment, all focused on growth.
Agencies deliver outputs. I own the outcomes. That means leadership, decision-making and strategic direction — not just tasks. I also manage agencies if you have them, making sure every dollar and deliverable drives commercial value.
I track full-funnel metrics aligned to business goals: Revenue + pipeline growth Cost of acquisition / efficiency improvements Brand reach + engagement Retention and customer lifetime value Clear KPIs. Regular reporting. Transparent performance.
Quick wins can land in weeks — like improving targeting or refining messaging. Broader brand and demand growth typically compounds over 3–6 months as we scale what’s working and optimise the rest.
Yes. I’ve led marketing for both models, and often brands are actually a hybrid. I tailor the approach to your product, market and buyer journey — not a one-size-fits-all playbook.
Technology is where I can drive the biggest impact — but I also support purpose-driven consumer brands, especially those scaling digitally or globally. If your product solves real problems, we’ll work well together.
Whether you have zero marketers or an existing team, I plug in where the gaps are. I can lead, coach, or help you make your first key marketing hire when you’re ready.
If you’re experiencing stagnant growth, inconsistent marketing execution, or uncertainty about what levers to pull next — that’s usually the signal. A fractional marketing leader brings clarity, structure and accountability to your strategy and channels, so your brand can scale with confidence.
I step into your business as a senior member of your team — leading marketing strategy, managing execution, and driving results without the full-time salary cost. You get brand direction, digital performance oversight and team alignment, all focused on growth.
Agencies deliver outputs. I own the outcomes. That means leadership, decision-making and strategic direction — not just tasks. I also manage agencies if you have them, making sure every dollar and deliverable drives commercial value.
I track full-funnel metrics aligned to business goals: Revenue + pipeline growth Cost of acquisition / efficiency improvements Brand reach + engagement Retention and customer lifetime value Clear KPIs. Regular reporting. Transparent performance.
Quick wins can land in weeks — like improving targeting or refining messaging. Broader brand and demand growth typically compounds over 3–6 months as we scale what’s working and optimise the rest.
Yes. I’ve led marketing for both models, and often brands are actually a hybrid. I tailor the approach to your product, market and buyer journey — not a one-size-fits-all playbook.
Technology is where I can drive the biggest impact — but I also support purpose-driven consumer brands, especially those scaling digitally or globally. If your product solves real problems, we’ll work well together.
Whether you have zero marketers or an existing team, I plug in where the gaps are. I can lead, coach, or help you make your first key marketing hire when you’re ready.
Some stuff I wrote while I was really bored
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